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Meet The Team

Co founded by power generation veterans Bill Ray and Craig Nicholson, Aim Power Consulting supports our clients with  a market centric, results based approach leveraging over five decades of industry specific experience.

Power Generation Expert

Craig Nicholson

co founder - Consultant

With over 20 years progressive power generation experience spanning across US, Canada and UK, Craig has built on leading field gas turbine commissioning teams through to full P&L business management with multiple major OEM’s, such as ABB, Alstom and GE. This includes managing the Alstom rotating equipment business in Canada and a global leadership role in GE’s Cross Fleet business.  Craig couples deep domain technical expertise with business operations and commercial leadership experience.  Having negotiated and managed a multitude of maintenance and upgrade agreements, Craig brings a wealth of experience to development of plant maintenance strategies and negotiation of long term maintenance contracts for power asset owners.

Consultant in the power industry

Bill Ray

co founder - Consultant

Bill has over 30 years power generation services experience ranging from field engineer to senior leadership roles at GE and Mitsubishi Hitachi Power Services Americas (MHPSA).  During his career, he built a unique blend of hands on maintenance, profit and loss management and commercial leadership across turbine/generator upgrades, outage work and installations.  His experience cuts across multiple power generation verticals including nuclear, large fossil, industrial and combined cycle. In addition, Bill possesses a deep understanding of quoting and implementing long term service agreements where he managed a $1B F class gas turbine portfolio for GE and quoted and negotiated multiple contracts while at MHPSA.  

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